Essocial Co was hired to capture behind-the-scenes content and short-form video assets for the boohoo x Reece Edit photoshoot. Our team documented the shoot in real time, capturing candid moments, product details, and on-set energy to support both organic social media and paid advertising.

In addition to BTS coverage, we produced dynamic, platform-ready videos highlighting the collection—designed for use across social channels and ad campaigns to drive reach, engagement, and conversion beyond shoot day.

The result was a versatile content library that extended the life of the campaign and brought audiences closer to the creative process through high-performing visual storytelling.